Duracell Billboards
This was a series of conceptual billboards for Duracell, promoting the day-to-day uses of AA Batteries, and the frustration that is caused without AA. Intended to be a 24-sheet billboards in metropolitan areas around australia, these works echoed Duracell’s current image, but issued a colourful, and humourous message that pushed the AA battery’s day-to-day value into consumer’s minds.