A hypothetical identity created for the Australian airline, Qantas. I decided to focus on the already established ‘Qantas red’, and introduce the graduated dots, inspired Indigenous Australian imagery. I also chose to heavily decorate the undercarriage of the airplane, which is generally the most visible section.
Although it is a departure from Qantas’ ‘kangaroo’ identity, I feel that pushing Qantas as a more modern & fresh brand would help compete against other carriers such as Virgin Blue.